You are invited to cast your vote for an outstanding professional serving the senior industry in each category. Please carefully review the information provided by the nominees' sponsors to make an informed decision. Thank you in advance for dedicating your time and contributing your voice to this important ballot.
NOTE: You must have attended at least one MSN meeting in 2026 to be eligible to vote. Only one ballot per voter will be counted.
These prestigious awards will be presented at the annual MSN Awards Breakfast, scheduled for December 2nd at 8am, hosted at The Oregon Golf Club. This is a ticketed event and space is limited. Be sure to get your tickets HERE!
This award was first given in 2012 to recognize the changing membership of MSN and to include the contributions of small business owners and administrators. As an owner, administrator, or manager - this person can lead their team to success by balancing administrative responsibilities while supporting the team’s marketing efforts. They are visionaries in their company and offer guidance to set the course. This person has the trust and confidence of those they manage and sets an example for effective communication.
Alana demonstrates that impactful leadership does not require being the loudest voice in the room. Through weekly staff training, thoughtful communication, and steady guidance, she empowers her team while maintaining a calm, supportive environment. Her quiet confidence, competence, and willingness to lead by example have earned the respect of those around her.
Andrea combines strong relationship-building skills with creativity, professionalism, and operational insight. Her fresh approaches to branding and marketing have contributed to organizational growth and stronger community partnerships. Her dependable nature and willingness to support others demonstrate leadership rooted in collaboration and genuine care.
Eric is a compassionate and energetic leader who brings people together through meaningful relationships, collaboration, and a genuine commitment to serving others. Through his involvement with ECME and Metropolitan Senior Network, he has become a trusted resource for fellow professionals. His approachable personality, willingness to share knowledge, and dedication to supporting others reflect a leadership style grounded in connection, service, and community.
Joshua is a compassionate and approachable leader who remains actively involved with his team, clients, families, and community partners. He balances organizational responsibilities with a genuine willingness to step in wherever support is needed. His commitment to mentorship, communication, and leading by example reflects his dedication to both professional excellence and meaningful service.
Kimberly is recognized for her confident leadership, decisive approach, and contributions to Metropolitan Senior Network. During her time leading MSN, she demonstrated the ability to guide the organization and support its professional community. Her strong presence and willingness to take charge have earned the appreciation of her peers.
Niki leads with integrity, reliability, and a hands-on commitment to her team and clients. The respect she has earned from her staff reflects her supportive approach to leadership and the positive culture she has built. Her willingness to remain involved in daily operations and make herself available whenever needed demonstrates exceptional dedication.
Tiana is a respected leader who believes that leadership means serving alongside her team. As Executive Director, she consistently steps in to support staff, assist residents, and address unexpected challenges rather than simply delegating responsibilities. Her fairness, approachability, and unwavering commitment to her community have earned her the trust and loyalty of those she leads.
Tracy is an encouraging and compassionate leader who prioritizes the growth and well-being of her team. As Executive Director of the Alzheimer's Association, she leads by example while balancing fundraising, advocacy, education, and community awareness. Her supportive approach and dedication to developing others demonstrate leadership grounded in service, integrity, and genuine care.
This individual has demonstrated follow-through with the duties, obligations, and responsibilities that they commit themselves to. A person of integrity often stands by their judgment in the face of pressure, due to their pursuit and commitment to do what is best.
Andrea builds trust through compassion, dependability, and meaningful relationships. Her genuine empathy and consistent follow-through make her a trusted resource for seniors, families, and professional partners. She approaches vulnerable situations with care and respect, helping people feel heard, supported, and confident in their decisions.
Desiree brings professionalism, compassion, and thoughtful organization to her work in senior care. Her contributions to planning the Music is Medicine event demonstrated her dedication to creating meaningful experiences and supporting community partnerships. Her welcoming personality and attention to detail reflect her commitment to serving others with integrity.
Eric demonstrates integrity through accountability, transparency, and an unwavering commitment to doing what is right. When identifying significant advertising errors affecting senior living clients, he took the initiative to investigate additional locations and ensure problems were corrected thoroughly. His willingness to report mistakes, challenge inaccurate information, and prioritize client interests over quick results reflects exceptional ethical leadership.
Grace demonstrates integrity by putting the well-being of seniors ahead of financial gain. Her willingness to help a Medicaid family find a safe, comfortable home without receiving compensation exemplifies her commitment to doing the right thing. Her extensive knowledge, compassion, and ethical approach make her a trusted advocate for families navigating senior living decisions.
Jill is recognized for her steady leadership, reliability, and strong ethical principles. She approaches professional challenges with a clear moral compass, helping others remain focused on fair and responsible solutions. Her consistency and commitment to doing what is right have earned the trust and respect of her professional partners.
Joshua embodies integrity through the remarkable consistency between his words, values, and actions. He willingly advocates for seniors, supports families, and assists colleagues without seeking recognition or personal benefit. His wholehearted commitment to service, compassion, and doing what is right makes him a respected and trusted professional.
Julie has earned the trust of families and professional partners through honesty, dependability, and genuine compassion. She communicates openly, follows through on commitments, and carefully considers each family's unique circumstances. Even when situations become complicated, Julie remains responsive and dedicated to ensuring clients receive appropriate support with dignity and respect.
Leif demonstrates integrity through authenticity, accountability, and a strong commitment to his values. He stands confidently behind his work, communicates honestly, and remains dependable even when faced with outside pressures. His willingness to support others while staying true to his principles makes him a respected and trustworthy professional.
Michelle's integrity is reflected in her genuine desire to help people, even when there is no direct benefit to her business. Her positivity, trustworthiness, and willingness to go the extra mile demonstrate that her commitment to service extends beyond words. She consistently leads with kindness and puts the needs of others first.
Sara is a passionate advocate who consistently prioritizes the needs of seniors over financial reward. She provides the same thoughtful guidance to Medicaid and private-pay families, often helping those who cannot compensate her. Through her contributions to the nonprofit Caring Closet and her active volunteer involvement, Sara demonstrates an unwavering commitment to fairness, compassion, and ethical service.
Individuals who receive the care award are often involved in their communities through volunteering or involvement with planning/organizing community events. A strong passion for the work they do is evident in their involvement and relationships as well as the customers they serve.
Andrea's caring nature and commitment to building meaningful relationships are evident in everything she does. Through community blood pressure clinics and her consistent willingness to help others, she creates connections that extend far beyond business. Her compassion, approachability, and dependable follow-through reflect a genuine dedication to those she serves.
Calvin is a source of positivity and encouragement in an industry that often faces difficult and emotional circumstances. His passion for people shines through his active community involvement, attentive listening, and uplifting personality. Known for his unrelenting positivity, Calvin brings warmth and compassion wherever he goes.
Christian demonstrates genuine compassion through the personal connections he develops with residents. He remembers their stories, careers, interests, families, and individual needs, making each person feel important and understood. His thoughtful, easygoing approach and sincere love for the seniors he serves have earned him meaningful relationships and lasting appreciation.
Erin is first and foremost one of the most helpful people and resources in the industry! She is everywhere and busy all the time, but she still makes the time to get back to you if you have reached out! She is honest, heartfelt and strives to serve everyone in every market! She is the epitome of care.
Jeannine is a compassionate advocate whose work helps individuals and families affected by Parkinson's disease feel supported, informed, and connected. Through education, awareness, advocacy, and community partnerships, she tirelessly works to ensure that those facing Parkinson's have access to meaningful resources. Her generosity, persistence, and purpose-driven service reflect the true spirit of caring.
Jenny demonstrates her commitment to seniors through years of community involvement, volunteer leadership, and generous support of local organizations. Her service on the boards of the Gresham Senior Center and Mount Hood Hospice, along with her involvement in developing educational speaker programs, reflects her dedication to helping others. She is known for her ethical approach, reliability, and compassionate spirit.
Joey is a dedicated advocate whose extraordinary generosity often happens quietly behind the scenes. From working tirelessly to help a client fulfill his final wish of returning home to coordinating volunteers for the Alzheimer's Association and other nonprofits, Joey consistently puts others first. His passion, humor, and selfless service have made a profound impact on seniors and the community.
John uses storytelling to inspire, encourage, and connect people. Through his Impactful YES Stories podcast, he shares meaningful experiences that demonstrate how saying yes can change lives. His commitment to supporting others continues long after each interview, as he builds relationships, creates opportunities, and encourages people to pursue their potential.
Kendra brings compassion, creativity, and tremendous dedication to supporting individuals and families affected by Alzheimer's disease. Through her leadership of community fundraising efforts and the Walk to End Alzheimer's, she inspires volunteers, strengthens partnerships, and turns awareness into meaningful action. Her ability to bring people together around a shared purpose reflects her genuine passion for making a difference.
Michelle is known for her infectious enthusiasm, generous spirit, and willingness to help wherever she is needed. Whether supporting fundraising events, volunteering with nonprofit organizations, or connecting families and fellow professionals with resources, she consistently shows up with a smile. Her compassion and dedication to the senior community make her a valued and uplifting presence.
Scott brings an engaging personality, collaborative spirit, and contagious enthusiasm to the senior care industry. His ability to connect with others and create an enjoyable, welcoming atmosphere reflects his positive approach to relationships and teamwork. His energy and enthusiasm leave a memorable impression on those around him.
The winner must represent the core values of MSN: Compassion, Accountability, Respect and Excellence. They represent and practice sound and ethical strategies in marketing for their company and participate in helping or mentoring their peers. The marketing professional of the year should also represent the qualities of the CARE and Integrity awards.
Andrea is a relationship-driven professional whose compassion, creativity, and follow-through make a meaningful difference in the senior care community. Whether connecting families with resources, organizing blood pressure clinics, or supporting fellow professionals, Andrea goes beyond promoting services to build genuine, lasting relationships. Her dedication to collaboration and helping others succeed reflects the very best of senior care marketing.
Known for his positivity and unmistakable presence throughout the senior care community, Calvin brings enthusiasm and genuine compassion to everything he does. From fundraisers and networking events to community open houses, he consistently shows up to support seniors, families, and fellow professionals. His approachable personality and dedication to service make him a valued ambassador for the industry.
David combines business expertise with a passion for education and meaningful connections. Through his involvement with professional organizations and his willingness to teach business strategy and marketing, he helps others grow with confidence. His sincere, approachable style makes complex marketing concepts understandable and actionable.
Elizabeth is an innovative connector who recognized the need for greater support among professionals entering the senior care industry. Through founding NextGen, she created a welcoming environment for mentorship, collaboration, and authentic relationships. Her commitment to empowering newcomers is helping strengthen the future of the senior care community.
Eric brings knowledge, humor, empathy, and determination to his work helping seniors and families. He is a supportive referral partner and active community participant who consistently connects professionals and resources. His persistence in helping a family with especially complex placement needs demonstrates his commitment to finding solutions, even when circumstances are challenging.
Haylee has elevated senior living marketing through her exceptional hospitality, creativity, and genuine ability to connect people. Known for her memorable networking breakfasts, innovative events, and thoughtful introductions, she makes everyone feel welcomed and valued. Her relationship-focused approach has contributed to significant community occupancy improvements and lasting professional partnerships. Haylee generously shares her knowledge, supports fellow professionals, and creates meaningful experiences that strengthen the entire senior care industry.
Affectionately known as the "I-5 Angel," Joshua brings joy, compassion, and dedication to senior communities throughout the region. From Medford to Vancouver, he consistently shows up to support events, build relationships, and brighten people's days, often arriving with ice cream to share. His authentic approach demonstrates that exceptional marketing begins with genuine care and meaningful connections.
Kerry is a trusted relationship builder whose professionalism, warmth, and consistency have made him a valued resource throughout the senior living community. He prioritizes personal connections, supports community events, and builds lasting partnerships with fellow professionals. His dedication to helping families and strengthening referral relationships reflects the heart of effective senior care marketing.
Meghan is a quiet but powerful force in the senior care community. Known for her remarkable memory, thoughtful introductions, and exceptional follow-through, she makes others feel recognized and valued. Her more than ten years of volunteer involvement with Alzheimer's fundraising events, combined with her behind-the-scenes support of industry professionals, demonstrate a genuine commitment to connecting and serving others.
Tanya is a friendly, knowledgeable, and approachable professional who consistently puts the needs of others first. Whether helping fellow professionals with challenging client situations or supporting MSN activities, she willingly offers assistance without expecting anything in return. Her reliability, collaborative spirit, and dedication to helping others make her a valued member of the senior care community.
Tina approaches senior living marketing with compassion, integrity, and a deep understanding of the importance of trust. She takes time to listen to families, understand their unique circumstances, and guide them through important decisions with honesty and respect. Her commitment to teamwork, thoughtful communication, and resident-centered service exemplifies the highest standards of professional marketing.
